Dr Batra's Healthcare has entered
Rs 9000 crores bathing bar market in India with premium range of bathing bars
enriched with Echinacea. Echinacea is a natural deep-cleansing disinfectant
that protects against skin infections & eruptions. The three variants of Dr
Batra’s bathing bars include:
· 1) Skin Refreshing Bathing Bar -
Enriched with Lotus Extract & Echinacea. Lotus Extracts acts as a skin
conditioner. It hydrates & moisturizes the skin making it soft &
pampered.
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Skin Refreshing Bathing Bar |
· 2)Skin Purifying Bathing Bar - Enriched
with Active neem & Echinace. Active neem reduces pigmentation &
dullness, making skin look beautiful & radiant.
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Skin Purifying Bathing Bar |
· 3) Skin Protecting Bathing Bar -
Encriched with Tea Tree, Tulsi& Echinacea.Tea Tree oil & Tulsi
protects skin from acne & fungal infections keeping skin healthy &
glowing.
Mr Sandeep Saxena, Group CEO,
Dr Batra’s Healthcare said “We have seen some excitement building up in
bathing bar category and we are now happy to introduce 3 new variants in
offering bathing experience for the consumers. We decided to launch additional
three variants with an aim of expanding our existing range and penetrate
further in the category.”
The bathing bars are priced at 75
gm & 125 gm @ Rs55 &Rs 85 respectively and is available across
all Dr Batra’s Clinics in India. The product is also available in Modern
retail outlets such Big Bazaar, Spar, Stanmax, Health & Glow ,Auchan,
Nilgris leading pharmacy chains such as Apollo Pharmacy,Religare, Wellness
Stores, Medicine Shoppe and general stores.
Dr Batra’s products are
formulated & designed by doctors who have treated more than 1 million hair
and skin patients. Dr Batra’s products are free from harmful chemicals like
SLE and Paraben and are enriched with natural actives such as Thuja &
Echinacea.
About Dr Batra's Positive
Health Products Limited
DrBatra's Positive Health
Products Limited was formed in the year 2001 which is a privately held company.
DrBatra's Positive Health Products Limited is ISO 9001:2000 certified and has
its Food and Drug Administration (FDA) approved manufacturing plant in
Maharashtra. Dr Batra’s products portfolio consist of over 50 products in hair
care, personal care and skin care. Dr Batra’s products are available at over
200 Dr Batra’s clinics and over 9000 leading stores and pharmacies in 125
cities in India and UAE.