Wednesday, August 26, 2015

Press Release - Dr Batra’s Healthcare enters Rs 9000 crores bathing bar market in India!!!

Dr Batra's Healthcare has entered Rs 9000 crores bathing bar market in India with premium range of bathing bars enriched with Echinacea. Echinacea is a natural deep-cleansing disinfectant that protects against skin infections & eruptions. The three variants of Dr Batra’s bathing bars include:

·   1) Skin Refreshing Bathing Bar - Enriched with Lotus Extract & Echinacea. Lotus Extracts acts as a skin conditioner. It hydrates & moisturizes the skin making it soft & pampered.
Skin Refreshing Bathing Bar 

·    2)Skin Purifying Bathing Bar -  Enriched with Active neem & Echinace. Active neem reduces pigmentation & dullness, making skin look beautiful & radiant.
Skin Purifying Bathing Bar

·    3) Skin Protecting Bathing Bar - Encriched with Tea Tree, Tulsi& Echinacea.Tea Tree oil & Tulsi protects skin from acne & fungal infections keeping skin healthy & glowing.
Skin Protecting Bathing Bar
Mr Sandeep Saxena, Group CEO, Dr Batra’s Healthcare said “We have seen some excitement building up in bathing bar category and we are now happy to introduce 3 new variants in offering bathing experience for the consumers. We decided to launch additional three variants with an aim of expanding our existing range and penetrate further in the category.”

The bathing bars are priced at 75 gm & 125 gm @  Rs55 &Rs 85 respectively and is available across all Dr Batra’s Clinics in India. The product is also available in Modern retail outlets such Big Bazaar, Spar, Stanmax, Health & Glow ,Auchan, Nilgris leading pharmacy chains such as Apollo Pharmacy,Religare, Wellness Stores, Medicine Shoppe and general stores.

Dr Batra’s products are formulated & designed by doctors who have treated more than 1 million hair and skin patients. Dr Batra’s products are free from harmful chemicals like SLE and Paraben and are enriched with natural actives such as Thuja & Echinacea.

About Dr Batra's Positive Health Products Limited

DrBatra's Positive Health Products Limited was formed in the year 2001 which is a privately held company. DrBatra's Positive Health Products Limited is ISO 9001:2000 certified and has its Food and Drug Administration (FDA) approved manufacturing plant in Maharashtra. Dr Batra’s products portfolio consist of over 50 products in hair care, personal care and skin care. Dr Batra’s products are available at over 200 Dr Batra’s clinics and over 9000 leading stores and pharmacies in 125 cities in India and UAE.

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